ALLURA

Elevated Living Essential Services Empowered Community

Executive Summary

Allura is a modern mixed-use development in North Minneapolis, blending 14 affordable and 24 luxury units to create an inclusive, future-ready community.

Smart amenities include a tech-enabled laundromat, a chef-led ghost kitchen, and a rooftop garden. On-site staff ensures seamless living, local impact, and lasting care.

Vision

North Minneapolis deserves more than quick fixes it deserves dignity, ownership, and lasting infrastructure.

Allura delivers 38 quality homes, everyday essentials, and space for local food talent built by and for the community of Webber Camden

Mission

Allura is rooted in North Minneapolis to meet daily needs and fuel local ownership.

With 38 homes, a smart laundromat, and a commercial kitchen, we build stability and opportunity from the ground up.

SUSTAINABLE DESIGN

Allura is built for longevity — not short-term gain.

Energy-efficient homes, water-saving laundry, and an eco-conscious kitchen are paired with a rooftop garden and raised garden beds to support green living, local food, and community care.

Goal

Allura’s goal is simple: build a community that works for everyone.

We aim to create stable housing, spark local entrepreneurship, and provide everyday essentials — all rooted in North Minneapolis.

Services Offerings

ALLURA is a modern, mixed-use development that combines a high-tech laundromat—with full dry cleaning services—and a chef-driven commercial kitchen to deliver essential services with efficiency, style, and community impact. The project also features 38 thoughtfully designed housing units, enhancing accessibility and neighborhood vitality. This streamlined model meets everyday needs while generating steady foot traffic, diversified income, and long-term value.

Market Opportunity & Target Audience

Allura addresses growing demand in underserved urban areas for essential, tech-enabled services. Our core customers include working families, gig workers, and emerging food entrepreneurs in North Minneapolis segments seeking affordable, convenient, and dignified spaces to live, work, and thrive. With rising interest in ghost kitchens, self-service laundry, and equitable housing, Allura is strategically positioned to capture multiple high-need, high-growth markets under one scalable model.

Over 30,000 Twin Cities residents lack access to affordable housing
The U.S. laundromat industry is a stable $5B market
Ghost kitchens are fueling the $70B+ food delivery and small business sector

Allura taps into all three — in one highly underserved location.

New Infrastructure

The METRO Blue Line Extension will bring expanded light rail access to North Minneapolis by 2030. Allura’s location at 44th & Penn places it at the forefront of this transformation — while anchoring affordability and community control before displacement can take root.

Unlocking Economic Opportunity in North Minneapolis

Allura fuels inclusive growth by blending housing, essential services, and entrepreneurial spaces in a high-demand corridor. Positioned along the future Blue Line Extension, it creates jobs, supports small businesses, and drives long-term value in an underserved market primed for reinvestment.

The METRO Blue Line Extension will bring expanded light rail access to North Minneapolis by 2030. Allura’s location at 44th & Penn places it at the forefront of this transformation — while anchoring affordability and community control before displacement can take root.

Financial

Want to learn more about Allura?

Book an appointment — we’d love to connect.

I'm a paragraph. Click here to add your own text and edit me. It's easy.

WHY CHOOSE ALLURA

Innovative Approaches for Sustainable Real Estate Development

Allura offers investors a rare opportunity: to drive meaningful social impact and long-term financial returns through deeply needed infrastructure. It’s a scalable, replicable solution to community displacement — rooted in local vision and powered by neighborhood ownership.

Allura In Numbers

38

2

UNITS

COMMERCIAL SPACE

CM2

ZONING

CORRIDOR 4

MIXED USE

BUILDING CODE

16M+

ALLOWED USE

50+

TOTAL INVESTMENT

NEEDED

JOBS CREATED

INDUSTRY COLLABORATION

Looking for Partners

Allura is seeking bold, mission-driven partners to help bring this vision to life. Whether you’re an investor, builder, or changemaker, join us in creating a future-forward space that uplifts North Minneapolis through housing, food, and community-driven design.